In this one-hour webinar hosted by Association Trends, HC’s Elizabeth Moore and Steven Khraiss share strategies for leveraging your association’s data to create personalized experiences that boost member loyalty and transform your association into an indispensable resource for your members’ professional growth.

Learning Objectives:

• Examine why member engagement is crucial for association growth.
• Understand how your association’s data is key to designing and implementing engagement programs.
• Follow the 4 steps to winning the Championship of Member Engagement:

• • Step 1: Study the Game Tapes. Analyze member journey data to benchmark and identify areas to improve member interaction rates. Understand what people are doing today.
  • Step 2: Create Your Playbook: Use knowledge management to identify what you have to offer your members. Create relationships between your body of knowledge and the resources you create for your members.
  • Step 3: Set the Drills to Enhance Their Skills. Why you should assess individuals and teams to see what skills and knowledge they need; fill in the gaps with adaptive and personalized training; continue to guide and engage based on data.
  • Step 4: Modify the Game Plan: Review and update what you provide to members. Use data to identify what’s not working, then find ways to adapt and improve in the future.