Your association set up a certification program to establish the standard of knowledge, skills, and abilities required of professionals in your industry. As you envisioned your certification program, it would generate revenue for the professional association, elevate the profession, and advance the careers of professionals in your field. But perhaps your certification program hasn’t been…
Partnerships are an important strategy for any business, helping drive revenue, opening new opportunities, and fostering innovation. The same holds true for professional associations and the growth of their certification programs. A solid partnership results in mutual benefit, so the trick is to find partners with goals that converge with yours. Your certification department wants…
Ready to take the next step toward a successful certification program? Last month we explored some key strategies to create a body of knowledge (BOK) from the ground up. So, once you have your BOK in hand, what’s next? Building a community of subject matter experts (SMEs) from across the entire scope of your industry…