A global association serving the building operations industry was facing slow growth and an aging membership base. The association offered two credentials, serving early-career and experienced professionals. The early-career credential had been in the market for five years but had been earned by only 1,000 professionals.
The association was looking to update the early-career curriculum and training and assessment platforms to better serve and attract younger members and meet ANSI Certificate Accreditation Program (ANSI-CAP) guidelines. They needed more resources to develop, support, promote, and distribute the new program to individuals, chapters, and corporate partners.
Download the complete case study to see how, in just one year, this association increased revenue by 351% and credential adoption by 141% after launching a new training and credential program.
