Expert Strategies for International Certification Expansion

At a recent Ask-Me-Anything session hosted by the American Society for Association Executives’ (ASAE) International Associations Advisory Council, I joined an expert panel including Kim Cohen (ISACA), Erica Brown (ASIS International), and Sylvia Gonner (CultureWiz), moderated by Jim Piechowski (Hock International), to explore the topic of global certification expansion. If international growth is part of…

The Art and Science of Product Accessibility

What’s the key to creating equitable learning experiences for all learners? Accessible materials. However, accessibility goes beyond just science—it’s also an art. It requires a deep understanding of human diversity, addressing not only the objective requirements of accessibility but also tuning into individual learning styles and preferences. While accessibility is often thought of as accommodating…

Reimagining Professional Education with ML & AI: SDG Case Study

In today’s rapidly evolving professional landscape, personalized learning experiences are no longer a luxury—they’re a necessity. Recognizing this, HC partnered with Solutions Design Group (SDG) to reimagine our learning platform by leveraging machine learning and artificial intelligence. We’ve developed adaptive learning algorithms that cater to individual learner gaps. The result? A sophisticated system that creates…

Thriving Through Unity: Three Key Takeaways from the ASAE Annual Meeting & Exposition

Earlier this month, I attended ASAE’s Annual Meeting & Exposition. This has quickly become one of my favorite conferences, primarily because of the incredible opportunities to create new connections and reconnect face-to-face with those I’ve worked with in the past to help drive association member engagement and certification growth. This year, the conference was centered…

Harnessing the Power of Knowledge Management Part 1: Taxonomy Management

Professional development and certification teams are always on the lookout for ways to enhance learner experiences, streamline content management, and drive member engagement. One powerful tool that HC is leveraging to enhance our association partners’ experience is Knowledge Management. But what exactly is Knowledge Management and how can it transform your Association’s content strategy and…

Uncovering New Audiences and Supporting the Military

When it comes to discovering new audiences for an association’s certification or professional development, there is a great option that many overlook: current and former U.S. military members and their spouses. Did you know there are more than 2 million active duty and select-reserve members of the U.S. military?* And nearly 99% of military occupations…