Harnessing the Power of Knowledge Management Part 1: Taxonomy Management

Professional development and certification teams are always on the lookout for ways to enhance learner experiences, streamline content management, and drive member engagement. One powerful tool that HC is leveraging to enhance our association partners’ experience is Knowledge Management. But what exactly is Knowledge Management and how can it transform your Association’s content strategy and…

Uncovering New Audiences and Supporting the Military

When it comes to discovering new audiences for an association’s certification or professional development, there is a great option that many overlook: current and former U.S. military members and their spouses. Did you know there are more than 2 million active duty and select-reserve members of the U.S. military?* And nearly 99% of military occupations…

Avoiding Multiple Choice Mediocrity

At some point in our lives, we’ve all been faced with tackling multiple-choice questions. Whether that’s in a high school math test, a survey following a big purchase, or even an online quiz to determine which movie best suits our preferences. There are so many wide-ranging applications for this style of assessment; in fact, multiple-choice…

Case Study: New Credential Program Drives 351% Revenue Growth

A global association serving the building operations industry was facing slow growth and an aging membership base. The association offered two credentials, serving early-career and experienced professionals. The early-career credential had been in the market for five years but had been earned by only 1,000 professionals. The association was looking to update the early-career curriculum…

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Overcoming Scalability Roadblocks to Certification Program Growth

Overcoming Scalability Roadblocks in Certification Program Growth Is your certification program growing slower than expected despite positive feedback and interest from industry professionals and employers? It’s possible that your internal limitations are holding you back from achieving your goals. Maybe you don’t have enough resources. Perhaps you’re wasting precious resources through process inefficiencies, or you’re…

Apprenticeships: A Solution to the Growing Skills and Experience Gap Across Professions

The U.S. education and career training system is at a crossroads. Current degree programs can be expensive and time-consuming, and may fail to provide the practical, job-ready skills employers seek. This disconnect contributes to the growing skills and experience gap, affecting both employers and workers. Therefore, collaboration among schools, employers, professional associations, and government agencies…

Certification Awareness: Common Roadblocks and Proven Solutions

Your association’s certification program should be one of your strategic pillars of success, elevating your profession while driving training, membership, and revenue. Certifications are valued measures of competency for both employers and professionals. In fact, 90% of HR professionals say that credentials bring value to the workplace through employee development, credibility, and performance. (The Rise…

The Power of Content Singularity

We’ve officially made it to the content creation and management section of our How To column, welcome! Today, we’re specifically going to talk about content singularity. Now, you may be thinking to yourself, singularity? Like Einstein’s kind of singularity? Not quite. Instead, it refers to concepts that are shared between different products or instances. So…