A global association serving the building operations industry was facing slow growth and an aging membership base. The association offered two credentials, serving early-career and experienced professionals. The early-career credential had been in the market for five years but had been earned by only 1,000 professionals. The association was looking to update the early-career curriculum…
The Association for Professionals in Infection Control and Epidemiology (APIC) is the leading professional association for infection preventionists with more than 15,000 members. In 2022, APIC and its certification body, the Certification Board of Infection Control and Epidemiology (CBIC), offered two credentials with a third to be introduced in 2023. APIC’s credential preparation materials didn’t…
Your association set up a certification program to establish the standard of knowledge, skills, and abilities required of professionals in your industry. As you envisioned your certification program, it would generate revenue for the professional association, elevate the profession, and advance the careers of professionals in your field. But perhaps your certification program hasn’t been…