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Holmes Corporation
Advancing Professionals. Delivering Results.
Holmes Corporation
  • WHO WE ARE
    • ABOUT US
    • MEET THE TEAM
    • AWARDS
    • JOIN OUR TEAM
  • WHAT WE DO
    • DESIGN
    • PRODUCTION
    • PROMOTION
    • SUPPORT
  • OUR PRODUCTS
    • ASSESSMENTS
    • ADAPTIVE LEARNING
    • ENGAGEMENT PORTALS
  • OUR PARTNERS
    • PROFESSIONAL ASSOCIATIONS
    • GLOBAL TRAINING PARTNERS
    • TESTIMONIALS
  • RESOURCES
    • BLOG
    • CASE STUDIES
      • 351% CREDENTIAL REVENUE GROWTH IN ONE YEAR
      • THREE PROGRAMS LAUNCHED, INVESTMENT RECOUPED IN 13 MONTHS
    • CERT DEVELOPMENT CHECKLIST
    • EBOOKS
      • CAN ASSOCIATIONS OFFER CERTIFICATION & PREP?
      • MICROCREDENTIALS PLAYBOOK
      • ROADBLOCKS TO CERTIFICATION GROWTH
    • WEBINARS
      • EXPANDING CERTIFICATION REACH THROUGH PARTNERSHIPS
      • 4 STEPS TO WINNING THE CHAMPIONSHIP OF MEMBER ENGAGEMENT
      • COOPERATIVE APPROACH TO LIFELONG CAREER TRAINING
  • CONNECT WITH US
  • WHO WE ARE
    • ABOUT US
    • MEET THE TEAM
    • AWARDS
    • JOIN OUR TEAM
  • WHAT WE DO
    • DESIGN
    • PRODUCTION
    • PROMOTION
    • SUPPORT
  • OUR PRODUCTS
    • ASSESSMENTS
    • ADAPTIVE LEARNING
    • ENGAGEMENT PORTALS
  • OUR PARTNERS
    • PROFESSIONAL ASSOCIATIONS
    • GLOBAL TRAINING PARTNERS
    • TESTIMONIALS
  • RESOURCES
    • BLOG
    • CASE STUDIES
      • 351% CREDENTIAL REVENUE GROWTH IN ONE YEAR
      • THREE PROGRAMS LAUNCHED, INVESTMENT RECOUPED IN 13 MONTHS
    • CERT DEVELOPMENT CHECKLIST
    • EBOOKS
      • CAN ASSOCIATIONS OFFER CERTIFICATION & PREP?
      • MICROCREDENTIALS PLAYBOOK
      • ROADBLOCKS TO CERTIFICATION GROWTH
    • WEBINARS
      • EXPANDING CERTIFICATION REACH THROUGH PARTNERSHIPS
      • 4 STEPS TO WINNING THE CHAMPIONSHIP OF MEMBER ENGAGEMENT
      • COOPERATIVE APPROACH TO LIFELONG CAREER TRAINING
  • CONNECT WITH US

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Start Your Free Certification Development Checklist Assessment!

Have a certification development project in your future? With 50+ years of experience, we have some knowledge and advice to share!

Assess your certification development readiness by using our checklist which helps define the important steps in your project plan and determine your resource capabilities.

  • ✓ Less than 5 minutes to complete.
  • ✓ Rate your confidence across 5 critical certification development areas.
  • ✓ Receive a customized dashboard you can use to guide your certification development priorities.

Complete your free checklist assessment now!



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Does your organization currently offer certifications?*

Great! Now it's time to take a journey through the important high-level steps under each of the 5 critical certification development phases in your project plan. At each step, you'll be asked if you have the resources at your organization to accomplish the task, or whether you'll need outside help. To enhance your experience and provide helpful insights, we've integrated tooltips throughout the form. These tooltips contain valuable tips and information for each of the 5 phases. Click the icon located next to each phase title to learn more. At the end of the journey, you'll receive a summary of the project steps and a gauge of your internal resource capabilities at each phase of the project.


Build a Foundation of Relevant Content

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Tip: When building a certification program, focus on building a solid foundation of relevant content that covers the essential knowledge and skills required for success in the field. Conduct thorough research to identify the core competencies, industry standards, and best practices that professionals need to master to set them up for success and excel in their careers.

Conduct a market needs analysis to evaluate market and labor trends, competition, and growth opportunities. Use results to determine the certification’s target audience.*
Conduct a job task analysis, repeatable every three to five years.*
Build or update a body of knowledge to guide the certification program.*
Assemble an exam development committee consisting of subject matter experts and at least one psychometrician to lead the question development, exam publication, and scoring processes.*
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Define the Certification Rules & Logistics

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Tip: It's essential to clearly outline the eligibility criteria, examination format/scheduling, fee structures, passing requirements, and any recertification processes. By establishing clear guidelines and procedures upfront, you minimize confusion and frustration among candidates and enhance the overall integrity and credibility of the certification program.

Determine an exam delivery strategy, using testing centers, remote testing, or embedded exams. Contract with provider, as necessary*
Create a certification pricing strategy that maximizes adoption and delivers the required revenue stream.*
Establish the guiding principles and rules of your certification program. Draft a certification handbook.*
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Develop Certification Preparation Resources

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Tip: When developing certification preparation resources, it's crucial to offer diverse and comprehensive materials to support candidates in their exam readiness. Consider providing study guides, practice exams, online courses, webinars, and interactive learning modules tailored to the certification requirements. Ensure that the content aligns closely with the exam objectives and covers all relevant topics and concepts.

Determine the resource requirements for initial development, implementation, ongoing support, and updates.*
Create an adaptive online exam preparation program that guides candidates through their studies. Develop printed books for offline study, including a printing and distribution strategy.*
Create an enterprise competency and knowledge assessment to help employers determine the need for internal training and certification.*
Assemble and train a sales team to support training and enterprise partners.*
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Build Certification Awareness and Demand

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Tip: It's essential to implement a strategic marketing and promotion strategy when building certification awareness and demand. Start by identifying your target audience and understanding their needs, preferences, and pain points. Utilize various marketing channels such as social media, email campaigns, industry events, and strategic partnerships to generate excitement and demand among potential candidates, driving enrollment and participation.

Create a marketing plan, messaging, and communications tools to build awareness, generate leads, drive demand, and support candidates throughout their certification journey. Include templates to share with training partners.*
Source or update your existing online candidate management system for certification and exam applications, document uploads, approvals, support, and recertification.*
Establish an e-commerce system to collect payments for applications, exam preparation resources, and renewals. Include a payment plan option.*
Train customer service representatives to support certification and exam preparation programs.*
Launch your program with fanfare, preferably at a conference or live event.*
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Monitor, Improve and Grow

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Tip: Continuously monitoring, improving, and growing your certification program is crucial for its long-term success. Establish robust feedback mechanisms to gather input from certified professionals, industry stakeholders, and employers. Solicit feedback through surveys, focus groups, and interviews to understand their experiences, challenges, and suggestions for improvement. Regularly track key performance indicators such as enrollment rates, exam pass rates, and certification renewal rates to assess the program's effectiveness and identify areas for growth. Use data analytics and reporting tools to gain insights into candidate demographics, geographic distribution, and market demand, enabling informed decision-making and targeted marketing efforts.

Establish, manage, and grow partnerships with colleges, universities, industry groups, international training organizations, and consultants to deliver local training.*
Collect, monitor, analyze, and use data to evaluate strategies and improve programs.*
Utilize certification data to create lifelong career pathways and recommended development resources for members.*
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Get In Touch

+1-651-905-2600 (US/Canada)
+1-800-444-5004 (Worldwide)
2975 Lone Oak Drive, Suite 180,
Eagan, MN, 55121-1553 USA
[email protected]
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